B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

B2B marketing has the unique challenge of frequently dealing with long and complex sales cycles. These can be triggered by a variety of elements, such as the requirement for numerous choice makers, the high worth of the items or services being offered, and the need for comprehensive research and consideration before making a purchase.However, B2B m… Read More

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinct … Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

Mark Donnigan: It's going excellent, Ben. I am so delighted to be below on your show.Ben: Definitely. We more than happy to have you on the show. Particularly provided the relevance and the urgency of the topic we're going to be dealing with over the program of this discussion too, which is one that I think is actually under-discussed. One that cou… Read More